AirBaton Expands Its Promise with Postsale

When AirBaton was asked to ship 5,000 prizes for a nationwide sweepstakes with Finish, the dishwashing brand from Reckitt, the scale of the project could have overwhelmed a small team. Instead, it became the moment that fulfillment shifted from AirBaton’s nemesis into one of its greatest strengths, thanks to Postsale.

A Creative Agency That Grew Into a Brand Engagement Platform

AirBaton has always been about creating seamless connections between the world’s biggest consumer brands and their customers. What began as a creative agency has grown into a no-app engagement platform that powers digital promotions, loyalty programs, and offers that drive sales while capturing valuable first-party data. Trusted by brands like Thomas’ English Muffins, Arm & Hammer, Poppi, NERDS, and Finish, AirBaton helps companies design and execute campaigns that meet consumers where they are, rewarding engagement instantly and building long-term brand loyalty.

The company’s ethos - be creative, genuine, meticulous, present - guides everything they do. It is a culture that treats every client’s project and every consumer’s experience with great care. That commitment has fueled thousands of campaigns that help brands engage consumers, drive sales, and capture valuable first-party data.

The Fulfillment Struggle

As AirBaton’s programs grew, clients began to ask for more. Digital engagement was only part of the journey. Campaigns often ended with a physical product in a consumer’s hands, and delivering those items reliably was becoming essential. Fulfillment, however, had long been a stumbling block. “Fulfillment has been a nemesis of mine for many, many years,” said Managing Partner Caleb Sheppard. “We always struggled with the ship-to lists, getting them into a system, being able to have the data formulated correctly. It was a disaster. I tried all the major platforms. I went there, I tried to do a simple task of just uploading a spreadsheet, and I couldn’t even upload a spreadsheet.”

The Finish sweepstakes brought that challenge to the forefront. The campaign required 5,000 shipments, and the scope of the project could easily have overwhelmed a lean team. Account Director Katie Hoffmeister remembers the concern: “It was daunting. At first, it felt like there was no way we could manage that kind of volume on our own.”

The Postsale Partnership Begins

That is when AirBaton partnered with Postsale. The first step was simple but transformative: Postsale’s CSV import tool finally allowed large winner files to process cleanly. Unlike other platforms that forced endless reformatting, Postsale mapped AirBaton’s existing spreadsheets with ease. “We printed 250 labels with one click, and it was a huge improvement,” Katie said. What once looked like weeks of manual work became hours.

As campaigns grew, AirBaton moved beyond spreadsheets and built a direct integration using Postsale’s webhook functionality. For Caleb, who had overseen many integrations before, the ease was surprising. “We’ve done a lot of API integrations. This one, I think maybe it took an hour. Very easy.” With the direct connection in place, consumer data securely flowed straight from AirBaton’s platform into Postsale, where shipment records were generated instantly and ready to be processed with a few clicks, and formatting errors were no longer a concern.

A Streamlined Daily Workflow

With the integration set, Postsale became part of AirBaton’s daily work. Filters automatically organized campaigns so the team could manage multiple programs at once without losing track. Multi-carrier rating gave them flexibility to compare shipping options, balancing cost and delivery speed for every client. Reporting features added transparency, providing detailed updates that reinforced client trust at each step. “Postsale made it really efficient, really easy. I don’t know how it could get easier,” said Account Director Michael Peters. Katie added, “The integration with AirBaton and Postsale has been a total game changer. This has really been revolutionary.”

Postsale’s support proved just as valuable as its technology. Issues were handled quickly, often proactively. “I don’t think we would have met our deadlines without the customer support we’ve received,” Katie said. Caleb noticed the same thing: the Postsale team often spotted struggles before his staff even raised them, making adjustments that saved time and prevented errors.

A Defining Moment for AirBaton

Looking back at the Finish sweepstakes, Caleb sees it as a defining moment. “That would be a project that I just wouldn’t have done. I wouldn’t have had the capabilities to do 5,000 shipments organized in a way that can make my team not go insane. Postsale made the process not only easy, but possible.”

What was once a nemesis is now a strength. Today, fulfillment is a natural extension of AirBaton’s digital engagement, giving the company the confidence to take on even larger programs. “When it comes to working with large clients, Postsale has helped me more confidently say yes, without a doubt, we can fulfill any shipment orders,” Michael said.

Looking Ahead: Growing Together

AirBaton is growing quickly, adding new clients and bigger campaigns every week. With Postsale, fulfillment no longer feels like a barrier. It has become a differentiator. Caleb puts it best: “I see us growing with Postsale. I bet Postsale has some cool things in mind as we go down this journey. And for us, I see AirBaton continuing to crush it.”

For AirBaton, fulfillment was once the nemesis. With Postsale, it became the opportunity.