Make Returns Effortless This Holiday Season

The holiday season is the busiest time of year for eCommerce businesses. It’s also when customers are most likely to request returns. Whether it’s the wrong size, a duplicate gift, or simply a change of heart, returns happen. The real question is: “How easy are you making it for your customers to send items back?”

If the answer isn’t “ridiculously easy,” it may be time to consider a small change that makes a big difference: including a pay-on-use return label with every shipment.

Why Easy Returns Matter (Especially During the Holidays)

The holidays bring a spike in sales and with that, a spike in returns. That’s not a bad thing. In fact, your return experience can be a powerful differentiator. Customers are more likely to shop again with a brand that offers hassle-free returns. When expectations are high and shipping cutoffs are tight, a clunky return process can tip a customer toward a competitor.

By placing a return label in the box up front, you're showing your customers that you’ve already thought ahead. You’re saying: “We’ve got you covered if you need to send your items back.”

That kind of service builds trust and keeps customers coming back.

The Benefits of Using Pay-on-Use Return Labels

With Postsale, you can include return labels in every shipment without paying for them unless they’re used. This is what we call a pay-on-use return label.

Why it’s a game-changer:

• No upfront cost: You won’t be charged unless the label is actually used.

• Improved customer experience: No need to request a return label later.

• Fewer support tickets: Your team won’t be swamped during peak season.

• Faster resolutions: Customers can return items quickly and easily.

How to Include a Return Label with Every Shipment

Set up automatic return labels once and have Postsale create a pay-on-use return label along with every shipping label you create. Here’s how:

1. Go to Settings > Carrier Settings.

2. Click Edit in the Default Shipment section.

3. Under Returns, select Include a pay on use return label.

4. Choose whether to use the Same as shipment or different Carrier, Service, and Packaging.

5. Click Save.

From that point on, every shipment you create will automatically include a return label with no extra steps needed.

View our full step-by-step guide →

Automate Even Further: Email Return Labels Automatically

Want to take it a step further? Here's another idea. Use Postsale Automations to automatically email return labels to your customers when a shipment is created.

Learn how to send return labels by email →

Final Thoughts

In a season where every moment counts and every customer interaction matters, giving customers the ability to return items easily is a win for everyone. You save time, reduce support load, and increase customer confidence. And with Postsale’s pay-on-use labels, you only pay when a label is actually used.

Make returns one less thing to worry about for you and your customers.

Helpful Resources

• Return Labels: Step-by-Step Guide

• Automation: Send Return Labels via Email

• Introduction to Automation with Examples